Let’s start with a question: What comes into your mind if you think about the following words; ‘THE NORDIC LOOK’?
The roots of the Nordic natural look are essentially in the natural lifestyle of the very same Nordics. Nature is traditionally a big part of life in the north, the forests, seas, lakes, fjords, lagoons – you name it. The extreme weather year-round is forcing the people to consider nature in everyday life, hence also the faces mirroring the surroundings.
Our Nordic Beauty Jury represents the Nordic lifestyle well; natural yet occasionally colourful and playful – exactly as the Nordic nature itself.
You can build your own Nordic Natural -look as we present all the participating products along the way.