Let’s start with a question: What comes into your mind if you think about the following words; ‘THE NORDIC LOOK’?

Natural, right?

The roots of the Nordic natural look are essentially in the natural lifestyle of the very same Nordics. Nature is traditionally a big part of life in the north, the forests, seas, lakes, fjords, lagoons – you name it. The extreme weather year-round is forcing the people to consider nature in everyday life, hence also the faces mirroring the surroundings.

Our Nordic Beauty Jury represents the Nordic lifestyle well; natural yet occasionally colourful and playful – exactly as the Nordic nature itself.

You can build your own Nordic Natural -look as we present all the participating products along the way.

The easiest way to stay up to date with the Nordic trends is to follow us on social media, on INSTAGRAMTWITTERFACEBOOK, and LINKEDIN.

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