HAVU was founded by Lumi Maunuvaara and Tatu Fontell in 2017. As an inspiration from nature, the woods, the green fields, the blue sky, and the country of the thousand lakes, Finland, the simplicity of the product was created. The brand got established with the purpose of making quality cosmetics that would throughout the whole manufacturing process until the end of the consumption be one with nature without harming it.

“HAVU means “coniferous tree” in Finnish: a tree with needles, such as pine. As a brand that values pure and nature-friendly products, we like to think of ourselves as being as honest as the forest. This is why we love the idea of presenting our pure, bio-based lipsticks in wooden shells where all components are 100% biodegradable. Our lipsticks contain only natural waxes and oils and no additional perfumes or preservatives. The coloring agents in our products are commonly used in natural cosmetics (iron oxides, titanium oxide, and ultramarines). The oils are Cosmos Organic certified, and the shea butter is Soil Association certified.” -HAVU

“I wanted to create something genuine of my own, to combine Finnish design and my personal interest in natural cosmetics in the same product. HAVU stems from my old idea and my discontent with the superficiality of the cosmetic industry”, tells Lumi Maunuvaara, the CEO and co-founder of HAVU.

”My interest in chemistry and the business world began already in high school. Transforming HAVU from an idea into a company has been a lot of fun! The best thing about it is that we have been able to make the HAVU brand into something we identify with and work with some amazing people. I hope our passion is transmitted to you through our products”, tells Tatu Fontell, co-founder of HAVU.


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