Sweden Eco – Skincare For Men

In the awards autumn series of blog posts, we get to know the brands and people behind the nominee products of the Nordic Natural Beauty Awards 2021. In this post, we are proud to share more about the Swedish brand focusing on men’s skincare, Sweden Eco, and share the thoughts of Tony Irving – the man behind the idea of the brand.

Sweden Eco is skincare for conscientious men. For the man who wants excellent skincare results while nurturing his health and our environment. Sweden Eco is produced by the Swedish company RS Biokosmetik, which has spent more than 35 years making natural skincare products for their brand ‘Rosenserien’.

The story of Sweden Eco started with Tony Irving, one of the most popular entertainers and dance profiles in Sweden, as he contacted RS Biokosmetik’s CEO Carina Swartz. He had tried the products of Rosenserien and discovered their excellent results, and wanted to create the same kinds of products for men.

“I’ve made a journey from an appearance-fixated world, where cosmetic surgery and Botox treatments were normal, to living with the insight that what I put on my skin affects all of me. Now I’m sharing the secret behind my radiant skin: Sweden Eco’s Skincare for Men.” – Tony Irving

Tony Irving

Today, most people know that our bodies absorb what we put on our skin and that our skincare products impact both our health and our environment. Sweden Eco offers products that are good for your health and the environment, and they produce great results.

Sweden Eco’s products are 100% natural and made primarily with certified organic ingredients. The ingredients are carefully selected and all of the production takes place in Sweden. Sweden Eco has chosen to only use ingredients that serve a purpose in the products; they contain no “fillers”. Instead of water, most of the products have a base of certified, organic, and fair trade aloe vera gel, which makes the products long-lasting and effective while minimizing the need for preservatives. The products have a light, fresh scent of sandalwood and cloves. All Sweden Eco’s products are also 100% vegan and approved by Animal Rights Sweden and PETA.


Sweden Eco’s deodorant is nominated in the Nordic Natural Beauty Awards 2021. This outstanding product has been made to withstand tough workouts while being gentle on the skin. The base is composed of fair trade aloe vera, which softens skin and protects against irritation. It contains natural salts to counteract odour and the content is 100% natural, with 91% of the ingredients certified also organic.


Nominated in the Nordic Natural Beauty Awards 2021:

Sweden Eco – Deodorant


You can get to know Sweden Eco even better at swedeneco.com and follow the journey on social media, such as on Sweden Eco’s Instagram >

Tony Irving visited also the Nordic Natural Beauty Podcast, where he shares all about Sweden Eco and its’ behind-the-scenes story, so the episode is an absolute must-listen! You can find and listen to the podcast episode on Spotify, among others.

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