Partawa – When Beard Is A Lifestyle

In the awards autumn series of blog posts, we get to know the brands and people behind the nominee products of the Nordic Natural Beauty Awards 2021. In this post, we are proud to share more about the Finnish beard care brand Partawa, as told by brand’s beard crew:

“Partawa is a Finnish beard product company that was founded in 2017 out of love for great beards. The journey started when our CEO Mika made an awesome beard oil for himself and a couple of his friends. Eventually, that oil turned out to be Partawa’s firstborn beard oil Mighty Forest – inspired by the great Finnish forests.

Long story short, we are five guys in the company now – with over 10 natural beard products and a somewhat crazy plan to take over the hairy markets of the world with our selection. We want everyone to have the incredible scent of Finnish nature right under their noses! We must be well on our way to the stars as our number one seller Midnight Sun Beard Oil is nominated also in the Nordic Natural Beauty Awards 2021.


Beard oil is an essential part of your beard’s wellbeing and should be used frequently in order to keep your beard soft and shiny. The oil takes also good care of your skin and gives relief from potential itching. Our beard crew’s mission is to get all bearded people to make an effort for their hairy faces. That’s why you will always get a hairy ”user manual” inside each oil package bought. After all, it takes time and patience to grow a mighty beard – why not take the best possible care of the beloved facial hair?

We give our undivided attention to each beard product we make. All the beard oils and waxes are handcrafted by us from start to finish in our hometown called Riihimäki, in Finland. On top of the beard oils, we produce beard & hair soap and conditioner, and because we consider beard as a lifestyle, we also sell clothing and some other gadgets around the bearded way of living.


Let us steer you towards the mood and satisfaction that you should have when taking proper care of your beard. Now, imagine yourself having a long and relaxing moment in a sauna and a cool dip to a refreshing Nordic lake. Have a seat on the porch and watch the lake scenery while taking a few drops of Midnight Sun beard oil to your fingertips.

Scrub the oil gently to your beard and skin – enjoy the gentle scent of Finnish summer right under your nose <3  All the carefully selected scents will calm your mind. Argan oil and vitamin E will give the best possible care to your skin. Now, if you really want to, just open a great beer to top it off!

Love your beard <3
Partawa crew”


Nominated in the Nordic Natural Beauty Awards 2021:


Get to know Partawa and the bread crew even better on their website at and follow the brand’s beardful journey on Partawa’s Instagram account >

Partawa’s co-founder, Mikko Koskinen visited also the Nordic Natural Beauty Podcast where he shares his experience in the beard care industry as well as Partawa’s behind-the-scenes stories, so the episode is an absolute must-listen! You can find and listen to the episode on Spotify, among others.

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