Loelle Organic Beauty – Swedish Skincare With Moroccan Roots

In the awards autumn series of blog posts, we get to know the brands and people behind the nominee products of the Nordic Natural Beauty Awards 2021. In this post, we are proud to share more about the Swedish skincare brand Loelle Organic Beauty, as told by the founder of the brand, Dominique Guellouchi:

We make organic skincare fresh, kind, and easy

“Loelle started with a son watching his Nordic mother use ancient organic products from the son’s father’s homeland of Morocco. Fast forward, this family connection to Morocco made it possible for me to bring high-quality, natural, and organic skincare to the Western market and present it to a new audience.

Since the beginning, we have been a family business and we like to do things differently. Still, everything does not need to be reinvented. When other companies present skincare as expensive, technical, and complicated, we are all about making it effortless and keeping it down to earth. That is why we turn to ourselves, to the community, and to nature in order to responsibly produce the freshest organic skincare possible.

We exist to do good and we do believe that giving back is the best way to pay it forward. We believe that self-care is an important act of loving oneself and that the routine needs to be cherished. At the same time, it is important to be beneficial to everyone involved. This gives us the motivation to keep working towards our vision; to make it easy for every individual to feel great — inside and out, today and tomorrow.

We make organic skincare that is good for all

We see ourselves as a self-care destination and we think it is important that we do good to the people we meet and the environment we rely on. That is why we have teamed up with several women’s cooperatives around the world, who are using only fresh, locally sourced ingredients, to handcraft our products. To not compromise on anything or anyone, all our recipes are vegan and cruelty-free, with only natural components.

Loelle is a Swedish skincare family business with Moroccan roots, founded in 2012. We are on a mission to deliver the best natural skincare products, that make it possible for you to reconnect with yourself and mother nature. To our help, we have the secrets from ancient beauty routines that we mix with modern knowledge.

The result is our beneficial and effective products that nurture your skin and hair — as well as the people and the earth involved in the process. So maybe you fell for us because of our great appearance or enjoyable formulas, and that is totally okay. We only wanted you to know that we also work hard to become the most caring brand in your everyday self-care routine.

I welcome you all to join the journey of Loelle,


Nominated in the Nordic Natural Beauty Awards 2021:

Loelle Organic Beauty – African Black Soap Liquid

Loelle’s Traditional African Black Soap Liquid is enriched with Turmeric, Neem Oil, and Aloe Vera, and it is free from palm oil. The soap is sourced directly from women’s cooperatives in Ghana, where it is manufactured using the traditional method. This mildly exfoliating soap has become known worldwide for its specially developed properties; to effectively alleviate and combat skin conditions such as acne, eczema, and scarring. Its high content of minerals and antioxidants makes Loelle’s African black soap one of the healthiest soaps on the market. The soap suits all skin types and can be used on the entire body and even the hair.


Loelle Organic Beauty – Barbary Fig Seed Oil Face Serum

Loelle’s exclusive and extremely nutritious face serum of pure and cold-pressed barbary fig seed oil is sourced from a women’s cooperative in Morocco. The oil quickly absorbs into the skin and nourishes and balances the skin’s own moisturizing ability. The oil’s high content of vitamin E, linoleic acid, polyphenols, and essential fatty acids benefits the skin, making it more resilient against external stress. It helps the skin to improve elasticity, prevents fine lines and premature aging of the skin. The oil also balances sebum production, which is beneficial for acne-prone or inflamed skin. The oil can also reduce dark circles under the eyes.

Loelle Organic Beauty – Neroli Water

Loelle’s Neroli Water is an organic and natural toner made by distilling neroli flowers. Neroli Water is hydrating and balancing on the skin as the toner resets the skin’s PH levels. Loelle’s Neroli Water has a refreshing scent of neroli flowers and can be used as a setting spray over makeup or at any time during the day when you want to add extra moisture. It contains only neroli water and is free of alcohol and other additives, which makes it kind and gentle on the skin and our environment. It is suitable for all skin types and also sensitive skin.

Get to know Loelle Organic Beauty even better on their website at loelle.se and follow the brand’s beauty journey on social media, such as on Loelle’s Instagram Account >

Loelle’s Dominique Guellouchi and Kajsa Bodin visited also the Nordic Natural Beauty Podcast where they share their view on the current changes of the beauty industry as well as deeper insights about Loelle’s award-winning products, so the episode is an absolute must-listen! You can find and listen to the podcast on Spotify, among others.

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