Nordic Natural Beauty Awards 2021 winners were announced in the awards’ Instagram Live Show on Thursday, October 28th, 2021. The competition was tight in all of the categories, proving that all the nominees are just incredible.

We wanted to take a deeper look at the winners and why they specifically make a great addition to anyone’s beauty routine. To avoid the list of the winners becoming one heavy manual (even though we know it would be a good one!), we divided the winners into four parts. In this post, we get to know the winners in the hair care, beard care, makeup, and pet care categories.


To gently wash your hair, the winner of the awards’ shampoo category, BIRK’s Honning (honey) Shampoo Bar is a wonderful choice. This hand-made, planet-friendly shampoo leaves your hair naturally shiny and soft. 

The shampoo bar is formulated with organic ingredients and without fragrance. It is delicious on the scalp and rich in antioxidants and vitamins. The scalp feels soft and moist after use. It is perfect for dry hair and skin.
The beautiful yellow color comes from the versatile and wonderful sea buckthorn oil and the shampoo contains also caring mango and honey.

The awards jury loved the product as follows;

I really liked this shampoo! It foams well and I love the fact that it doesn’t make my scalp dry.

Practical product and it left my hair wonderfully soft.

I LOVED this one! My hair was great after use, clean for days and well-behaved. A new favorite!

– Awards Jury


Partawa‘s Yötön Yö (Midnight Sun) Beard Oil was titled the Best Beard Care Product. 

This oil is like the fresh and wild Finnish summer on your beard – its’ scent is a well-formulated mix of pine, juniper berry, and jasmine. It is produced from natural oils and vitamin E. This high-quality oil guarantees a glossy and soft beard nurturing your skin as well. Note to the men without or shaving their beard; Partawa’s Midnight Sun Oil works also as a perfect aftershave and/or face oil.


The awards jury loved the product as follows;

Great oil for the beard!

Really earthy and also easy to apply.

I loved the scent of this beard oil!

– Awards Jury


SAAGA Maaria‘s Mineral Foundation Powder was titled the Best Makeup Product. 

This mineral foundation powder is a ‘breathing’ foundation that does not block the pores. It has also good opacity, still retaining the skin’s natural, silky glow. It slightly reflectcs light, which also fades small lines of the skin.

Environmental and ethical aspects have been considered in the production when it comes to ingredients and packaging. The raw materials are carefully selected to make sure of both the quality and the ethics of the them. Only natural ingredients are being used and the packaging is a beautiful and durable bamboo pack. To minimize the waste, refills are also available.


The awards jury loved the product as follows;

I used this powder foundation as a bronzer/contour on cheekbones, forehead, nose and jawline and even as a very natural eyeshadow. It’s great for that, especially in the daytime, when you want a more natural contour to your face and not an evening look. I really liked this one!

Very good color, very nice texture to work with. I liked the fact it didn’t have too much shimmer in it, without being all matte. I layered it and used it on a photoshoot and it looked nice on camera.

Amazing product, thank you so much for the discovery!

– Awards Jury


HUMLE‘s Raska Tassar (Fast Paws) Balm was titled the Best Pet Care Product. Even though the name of the product is intended for pets, this balm is also approved for use for us humans.

The skin between the toes can become reddish-brown and spongy often due to the yeast Malassezia pachydermatis. Other causes that can affect problem skin under the paws, armpits, at the mouth pores, and on the stomach are food allergies and natural wear and tear in forests and soil, or problems with, for example, road salt and asphalt oils. By supporting the skin’s own defense, this balm can prevent the onset of these problems.

With HUMLE’s unique hops oil, this pet balm can kill fungi, viruses, and bacteria and which together with other organic plant-based oils create an environment where fungi and yeast are unhappy and the skin is strengthened in its natural recovery.

Hops are traditionally used as an ingredient in beer, and it has good properties against sponge, bacteria, and viruses. HUMLE uses homegrown hops in all their products.

The awards jury loved the product as follows;

Perfect moist for the paws. Raska Tassar made my doggies’ paws very soft.

My dog loves this one. And I love the scent it leaves.

Our dog loves this! One minus though, he is addicted to it. 😉

– Awards Jury

Photo by Laura Loukola

Overall, we can summarize that Nordic nature will get your skin, hair, beard, and pets well taken care of and your face ready for daily life – naturally. To dig even deeper, see all this year’s NOMINEES HERE >

Details of the products are written as the brands present them.

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