TAIKA – A NEW STANDARD FOR AFFORDABLE COSMETICS

In the awards autumn series of blog posts, we get to know the brands behind the nominee products of the Nordic Natural Beauty Awards 2022. In this post, we are proud to share more about the Finnish natural skincare brand TAIKA.

“TAIKA – True Natural Magic is a Finnish natural cosmetic brand which has been established in 2020. Certified natural cosmetics are no longer just the choice of a small group of consumers, but a new standard for cosmetics. Often natural cosmetics are considered not to be accessible to everyone – and this is something TAIKA wanted to challenge. The story of a brand stems from the need: when TAIKA’s development started, grocery stores in Finland lacked affordable domestic natural cosmetics. The Finnish family company behind the brand, Oy Transmeri Ab, wanted to fill this gap and make a domestic, genuine natural cosmetics alternative available to everyone – in every channel. And so was TAIKA born!

The journey started with a moisturizing product range which included both facial and body products as well as key essentials for hair. Cold winters and dry indoor air makes the Nordic skin often also sensitive and the skin needs more than just moisturizing – that’s when the nurturing and calming ingredients become an essential part of daily skincare. As TAIKA’s mission is to make everyday beauty and wellbeing easier for the consumer – we are happy to announce that now also consumers with sensitive and dry skin can enjoy the magic of the Finnish forest. TAIKA SENSITIVE is a new range of nurturing and fragrance-free facial products whose active ingredients include calming oat oil as well as moisturizing xylitol, glycerol, rapeseed oil, and plant-based ceramides. 

TAIKA SENSITIVE products are Cosmos Natural certified by Ecocert as are the rest of the TAIKA products. They are also vegan and carbon neutral and their packaging is made of recycled plastic or plant-based plastic. Naturally, all packages are recyclable. Finnish Allergy, Skin and Asthma Federation has granted TAIKA SENSITIVE also an Allergy Label. 

The TAIKA product line includes products for the skincare needs of the whole family. The moisturizing facial line has day and night cream, eye cream, cleansing gel, micellar water, and face scrub. The Sensitive line has 24h moisturizer, calming facial mask, serum, and cleansing milk. The body care line includes shower gel, hand soap, body lotion, hand cream, and foot cream. Hair products cover all the general hair types: hair that needs moisturizing, color saving, and more volume. 

Birch sap, xylitol, shea butter, flaxseed, and oat oil, among others, are being used in the moisturizing and caring compositions of TAIKA products. The products have pleasant, easily absorbed compositions and mild, fresh scents (excluding fragrance-free eye cream, brightening facial scrub, and SENSITIVE line) – making skincare easy for everybody.

TAIKA is also a proud producer of carbon-neutral cosmetics. TAIKA’S manufacturer, Oy Transmeri Ab, is committed to producing TAIKA products with the lowest possible emissions, and the carbon footprint is already minimized in production. TAIKA products are made from natural raw materials – locally, in the brand’s own factory in Vantaa, Finland. The factory uses 100% green electricity and renewable heat, which does not emit carbon dioxide. The packaging has also been designed to be as ecological as possible. The other key emissions of TAIKA production are being credited twice.

We are proud to have not only one but two TAIKA SENSITIVE products nominated in the Nordic Natural Beauty Awards 2022.

First up, TAIKA SENSITIVE 24H Moisturizer; it contains shea butter, oat oil, glycerol, xylitol, and plant-based ceramides that nurture and moisturize dry skin effectively. You can apply it to your face after cleansing, morning and night. Our 24H Moisturizer is fragrance-free and formulated with the driest and most sensitive skin in mind. It is also the most popular TAIKA product!

TAIKA SENSITIVE Cleansing Milk gently removes impurities and makeup, leaving the skin soft and hydrated. It contains oat oil, rapeseed oil, glycerol, and xylitol to nurture dry skin. Our Cleansing Milk is also fragrance-free and wonderful for dry and sensitive skin. “

Get to know TAIKA even better on their website at taikanatural.fi and follow the brand’s journey on TAIKA’s Instagram account >

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