In the awards autumn series of blog posts, we get to know the brands behind the nominee products of the Nordic Natural Beauty Awards 2022. In this post, we are proud to share more about the Finnish natural cosmetics brand Finlash.

Finlash is a Finnish cosmetics company specializing in eyelash extensions and eyelashes. It was founded by two young women in 2019 and launched wider in Finland in June 2020. The company was born from the idea of making an entire cosmetic line for users of eyelash extensions.

“After testing several products on the market and not finding the exact products we needed, we decided to develop our own perfect natural cosmetics line suitable for eyelashes. Although eyelash extensions have been taken into account in the development of the Finlash product series, the products are suitable for everyone who cares about their eyes and eyelashes.

Our passion is to manufacture quality products that we can be completely satisfied with. That’s why we participate in the development of our own products and the products have a long history of product development and testing. The most important criteria for us are domesticity, safety, quality, gentleness, and naturalness.

Our skin and eyelash products are developed, manufactured, and packaged in Finland. Eyelash accessories are also designed in Finland. Our cosmetic products are ophthalmologically tested by ophthalmologists, completely vegan, and excellent for the skin around the eyes.

Betaine is used as the main effective raw material in the products, which is a raw material produced from Finnish sugar beet as a sidestream of the sugar industry. In our products, betaine acts as a moisturizing, conditioning, protective and strengthening agent. Betaine also adds shine to eyelashes.

The award-nominated Finlash Eyelash Serum moisturizes and nourishes eyelashes and eyebrows. It contains strengthening and protective betaine. Our serum prevents lashes and eyebrows from becoming brittle and broken and making lashes look longer. Finlash Eyelash Serum has also been awarded the Finnish Key Label, which guarantees local Finnish work.”

Get to know Finlash even better on their website at and follow the brand’s gentle journey on Finlash’s Instagram account >

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