In the awards autumn series of blog posts, we get to know the brands and people behind the nominee products of the Nordic Natural Beauty Awards 2022. In this post, we are proud to share more about the Danish natural skincare brand Flowus, as told by the co-founder of the brand, Stefan Dissing;
“Behind Flowus, there is me, Stefan, and Anne. I was 15 years old when I fell in love with Anne, and today I’m lucky to call her Mrs. Dissing. We are a start-up and do not come from the industry at all. However, the desire to create our own has caused us to take a leap of faith.
We started around 8 years ago when our French bulldog, Maggi, was diagnosed with allergies. The vet suggested we give her strong medicine, but we wanted to find a healthier, more natural alternative. We came across C B D and hemp oil, and after nearly 8 years of use, we were even able to cut down Maggi’s medicine.
The experiments didn’t stop there. Last winter, our eldest daughter Gryn developed some infantile eczema. To avoid using a hormone cream, we tried several pharmacy creams, with little effect. One night Anne came up with the idea to mix some of Maggi’s oil with the pharmacy cream. When eczema healed in just a few days, we knew we had found something special.
Our slogan “More natural, less chemical” sums up the purpose behind the brand. Natural ingredients are everything to us. Our vision is to take the healing properties that nature offers and bring them back into our everyday lives. Several 100,000 years of evolution must not simply be forgotten. We believe that Earth’s intelligence far surpasses ours.
After seeing the results ourselves, we chose to use C B D and Kukui oil in our products. These are our key ingredients simply because we are excited about their beneficial effects. All our skincare is made according to the same principle; natural, problem-solving, and produced in Denmark.
The goal of our award-nominated face cream Daily Balance was an extremely nourishing, moisturizing, and restorative face cream. It is supposed to be the daily choice, contributing to balancing the skin while simultaneously functioning as an anti-aging cream. It suits normal, mature, and dry skin the best, and we are happy to witness we’ve been quite successful in that.
Apart from producing everything in Denmark, we have our sights set on a sustainable future. When Earth contributes to taking care of us, we must also take care of the Earth. We try to incorporate sustainable materials into everything we can, even if we are not 100% there yet, eventually we will get there. We also donate 1% of our annual turnover to the non-profit organization 1% for the planet, which supports sustainable causes.
Welcome to follow our journey!
Steffan Dissing
Co-founder of Flowus
Get to know Flowus even better on the brand’s website at flowus.dk and follow the brand’s journey on Flowus’ Instagram account >
