In the awards autumn series of blog posts, we get to know the brands behind the nominee products of the Nordic Natural Beauty Awards 2023. In this post, we are proud to share more about the Finnish natural haircare brand Alonia Eco Hair Therapy, as told by the brand:
“Alonia’s story began almost 20 years ago, when hairdressers Emma Ainola and Laura Kaattari met at their common workplace. Little by little, the dream of owning a hair salon was born. In 2016, a wonderful space was found in Töölö, Helsinki and the hair salon Alonia was founded.
Alonia got its name from Emma’s father’s sailboat, on which Emma had been sailing across the Baltic Sea since she was little (turn the name the other way around and you’ll find out where the sailboat got its name from). We wanted the hair salon to be a living room for solidarity discussion and exchange of ideas, and the ecological Alonia Eco Hair Therapy hair care series was an ethical continuation of hair salon work.
Hair dyes and other chemicals burdened the hairdressing entrepreneurs’ hands and bodies, and eventually parenthood made them both wonder if the growing generation’s chemical load could be reduced. Emma was also worried about the pollution of her beloved Baltic Sea from microplastics, which many hairdressing products contain, and which are carried into waterways from cottages and boats.
The entire production chain of the product supports the idea of a cleaner and more honest future, which is the common thread of the entire brand.
For Emma and Laura, it is very important that the products are 100% natural.”