Brands Behind Nominees: Aamuisa

In the awards autumn series of blog posts, we get to know the brands behind the nominee products of the Nordic Natural Beauty Awards 2023. In this post, we are proud to share more about the Finnish natural cosmetics brand Aamuisa, as told by the brand:

“Aamuisa Ltd is a family-owned company founded in 2020, based in Ostrobothnia and owned by Sami Niemi and Sari Ruotsalainen. 


Aamuisa natural cosmetics are developed based on Sari Ruotsalainen’s traditional knowledge and strong expertise. Sari has always been interested in nature and plants. Her interest in the diverse utilization of natural plants has been passed down through generations, as Sari’s great-grandmother was locally known for her herbal baths and healing with herbs.

Sari holds a Master’s degree in Business Administration and is also a certified phytotherapist. After working for several years in the field of information technology as an office worker, Sari has finally returned to her roots in the world of natural plants. She has spent most of her life living close to the sea, where Sea Buckthorn also grows. The entire history and soul of our brand are condensed in Aamuisa Sea Buckthorn Solid Shampoo.

The Aamuisa brand was created to allow as many people as possible to enjoy the benefits offered by natural plants in the form of easily accessible high-quality products. Our own enthusiasm for nature and the knowledge and skills we have accumulated over the years in utilizing the various properties of natural plants provide a solid foundation for the Aamuisa brand.

Our products are inspired by the beneficial properties of plants and the pristine nature of Finland. 

We use natural ingredients in our products, without unnecessary additives. Quality is always one of our top criteria. It is also extremely important to us that all the raw materials we use are produced responsibly. By choosing our products, customers can be confident that they are receiving a high-quality product that is also manufactured based on sustainable values. All our products are made by us in Finland, in Ostrobothnia.

The Aamuisa brand is created for individuals who want to indulge themselves with high-quality natural cosmetics. Harnessing the best properties of plants and our commitment to sustainable values, we provide customers with a delightful experience that promotes overall well-being. Our products are suitable even for sensitive skin.

Aamuisa’s Sea Buckthorn Solid Shampoo is nominated for the Nordic Natural Beauty Awards 2023.

Sea Buckthorn grows wild along the rocky coastline of Ostrobothnia. It is an incredibly nutrient-rich plant, with Sea Buckthorn oil being packed with antioxidants, vitamin E, and considered one of the world’s richest sources of nutrients. Sea Buckthorn helps stimulate hair growth by improving scalp circulation. The oil strengthens hair follicles and prevents breakage. Our solid shampoo is soap-free, leaving no sticky residue after washing, and it features a refreshing citrus scent.


We have been developing natural cosmetics for several years and have put a lot of effort into researching and refining our products and manufacturing methods. We launched our first line of natural cosmetics in late 2022. We have several new products in the pipeline, with exciting releases planned for later this year. Aamuisa is currently experiencing strong growth, and we are actively seeking retailers in Finland and the Nordic countries. Simultaneously, we are expanding our online store to further boost our sales.

At Aamuisa, a bold and responsible family-owned brand hailing from Ostrobothnia, we are making waves in the world of natural cosmetics. Our high-quality products harness the beneficial properties of plants, embodying our commitment to sustainability. Introducing the Aamuisa Solid Shampoo range, featuring the refreshing Sea Buckthorn variant. Join us on the Aamuisa journey where nature and beauty converge.”

Get to know Aamuisa even better on the brand’s website at and follow the brand’s journey on Aamuisa’s Instagram account >

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