In the awards autumn series of blog posts, we get to know the brands behind the nominee products of the Nordic Natural Beauty Awards 2023. In this post, we are proud to share more about the Finnish natural cosmetics brand aie cosmetics, as told by the brand:
“It is such an unlikely story that it was almost bound to happen. Meet Saila from Finland. She likes sailing and always stays in the same small family-run B&B when she visits Croatia. During one of these visits back in 2017, a dinner turns into a conversation about skincare. (Don’t ask, it was pretty late and Croatian wines are good.)
Saila compliments the B&B owner’s skin and wants to know what product she uses. You can’t buy it, says the owner of the B&B. Saila is annoyed: I am a Finnish woman, if we want something, we go out and get it. You won’t, says the owner, my daughter made it for me.
It turns out that her daughter Pavla is a chemist. It turns out that she makes her own cosmetics. It turns out that she gathers the ingredients from her grandparents’ garden and from the family summer cottage. Saila absolutely wants to meet her.
Pavla brings more samples of her work. Saila loves them. Pavla says that she’s no entrepreneur. Saila says that she is. Saila has to twist Pavla’s arm (figuratively, of course) quite a bit to make her realise that she has unusual, wonderful skills that should not remain a family secret.
Back in Finland, Saila’s friend Pia tests Pavla’s samples. She loves them too and wants more. Saila and Pia try to figure out how to bring Pavla’s genius to the world. The three women get together. They share mutual interests and mutual trust. They set up a company to bring goodies from Mother Nature’s secret stash to the world in a way that Mother Nature would appreciate. Enter aie – activism in elegance.
All aie products are handcrafted to perfection and in order to show that simplicity can really be a secret to a beautiful skin. We have no so called ‘filler’ ingredients and our ingredient lists are as pure as our products. However we make no compromises in anything we do.
Aie products are a perfect choice for those who are not willing to make compromise what comes to purity and elegancy. A healthy skin is a result of purity and hydration and when used correctly, our kits can help stressed skin as well as greasy skin to create a healthy balance.
We have a lot going on behind the scenes. Just stay tuned for more products!”