In the awards autumn series of blog posts, we get to know the brands behind the nominee products of the Nordic Natural Beauty Awards 2023. In this post, we are proud to share more about the Danish natural cosmetics brand Elou, as told by the brand:
“Elou is a small Danish woman owned brand created by Carina Muriel. It all started as a one-woman-army and a desire to collect the most essential plastic-free alternatives for an eco-friendly everyday life without compromising on either quality, ethics or the environment. Carina herself lacked a go-to place where she could get reusable and low waste products, all of which were created with sustainability in mind as a whole. In this way, one would be able to shop consciously without having to examine each and every brand in each category within eco-friendly everyday products.
Elou has a mission to change and rethink the way we use everyday products. We make it easy to say goodbye to disposable products and plastic in everyday life in favour of reusable and low-waste alternatives that eliminate the need for disposables and unnecessary waste while being ethically and sustainably crafted.
We strive to use natural and organic ingredients whenever possible. We always choose sustainably sourced ingredients that are not harmful to people or our nature and environment. Almost all products are vegan and always cruelty-free. All products come in both scented and unscented variants.
Our award-nominated mild, sulfate-free and pH-balanced shampoo bar Healing Hemp is suitable for all hair types, but is especially great for those with a sensitive scalp, dandruff or hair loss. Organic hemp seed oil is packed with vitamins and essential fatty acids, which have a strengthening, balancing and soothing effect on both hair and scalp.
The special bark extract from the Joazeiro tree is, together with burdock root, rich in vitamins and properties that reduce dandruff, balance sebum production and relieve itchy and irritated scalp. Rasul clay is particularly suitable for sensitive scalps and leaves the hair shiny, nourished and cleansed. Together with other hair-loving ingredients such as organic jojoba oil and squalane, the shampoo bar leaves the hair soft, soothed and strengthened.
Elou is for everyone who wants to make a difference by contributing to an everyday life with less waste and less harmful chemistry. Welcome to the journey!”