Brands Behind Nominees: Imogen – Farm To Face

In the awards autumn series of blog posts, we get to know the brands behind the nominee products of the Nordic Natural Beauty Awards 2023. In this post, we are proud to share more about the Swedish natural cosmetics brand Imogen – Farm To Face, as told by the brand:

“At the core of Imogen lies the passion and vision of Cassie, the founder and development chemist behind the brand. With a degree in biochemistry and chemistry, Cassie started her journey in the pharmaceutical industry. But her love for skincare and cosmetic science soon took over, leading her to work with one of Australia’s largest cosmetic contract manufacturers and to develop innovative cutting edge cosmetics for large brands all over the world.

Cassie has been working as a development chemist in the cosmetic and personal care industry now for 9 years. Her true love and passion is creating natural skincare products that help people feel more confident, healthier and happy in their own skin. She artfully blends holistic approaches, scientifically supported botanical ingredients and innovative extraction methods to unlock the full potential of botanical actives and the final product. 

A twist of fate led Cassie to move from Australia to Sweden in 2016, where she instantly fell in love with the captivating allure, enchanting simplicity, and breathtaking beauty of Sweden and Scandinavia. As she discovered more of the Scandinavian landscape and lifestyle, she discovered the amazing natural botanical ingredients that laid just outside her doorstep. She started to research more and more about these ingredients and discovered their incredible skin and health benefits.

Imogen was created to take skincare to simpler times. I wanted to create a brand that showed you don’t need to slather on 50 beauty products a day to feel beautiful in your own skin. I wanted to create products that simplify beauty rituals and that use potent botanical ingredients from our farm, local or Scandinavian farmers that are in their purest form to achieve incredible skin results.

I wanted to be able to help support small farmers and businesses in the local and Scandinavian area and use their ingredients instead of buying from overseas companies. This is to help with carbon emission but also to have more control of the quality of the ingredients used in our products. We were fortunate enough in 2020 to be able to purchase a farm in Skövde and started working on growing and harvesting our own ingredients for Imogen products.

All our products contain ingredients that are harvested on our own farm, wild harvested or sourced from local and Scandinavian farms. All our products are lovingly made in fresh small batches on our farm in Sweden. 

The special features of Imogen is that we use ingredients that are harvested from our farm in Sweden or sourced from local or Scandinavian farms. This allows us to use only the most potent botanical ingredients, have more control over how the ingredients are harvested and know exactly what goes into our products. 

Some of the special ingredients that we slow and wild harvest on our farm are birch sap, blue cornflowers, lingonberries and blueberries.

The brand is created for women who want to embrace and celebrate their natural skin, radiate happiness, and confidence. They are tired of buying hundreds of products that are not effective or filled with ingredients that are harmful to their health and the environment. Our products are specifically recommended to those seeking to simplify their beauty ritual, embrace a more holistic approach to skincare and beauty and that want to use only products that contain potent effective botanical ingredients direct from seed to bottle.

Our Twinflower cleansing balm gives a unique gentle and immersive cleansing experience like no other. We wanted to create a 100% natural cleansing balm that actually effectively removed makeup, sunscreen and impurities without stripping the skin of its natural moisture, actually worked as well as cleansing balms that contain PEG emulsifiers (which have a high ethylene oxide contamination concern which is a known carcinogenic), and that also soothed and replenished the skin. 

Our Twinflower cleansing balm is powered by a blend of borage oil, twinflower and blue cornflower extracts. These natural ingredients work together to brighten, nourish, and replenish the skin. Leaving the skin naturally soft, clean and glowing.

  • We use twinflower extract that is created using wild harvested twinflowers from Sweden. Twinflower extract is wonderful at soothing skin, helping to heal rashes and eczema. 
  • Our blue cornflower extract is produced on our farm in Sweden using our own grown and harvested cornflowers. Blue cornflower extract has many incredible properties, it is great at toning and brightening the skin complexion. 
  • We use a high concentration of Borage oil which has a high level of gamma linolenic acid (GLA) which gives it its powerful anti-inflammatory actions that help treat skin conditions like eczema, acne, rosacea, and dermatitis. It also improves the health of the skin barrier. 

Our Twinflower cleansing balm is an immersive and sensorial way to start your cleansing ritual as you return to pure skin and are transported back to nature. 

We have two exciting new products launching later this year, blossom moisturiser and love yourself foundation. Our blossom moisturiser has a unique texture that is ultra nourishing and moisturising but still feels light as a feather. It is packed full of powerful wild harvested berries and antioxidants that are more effective than vitamin C at slowing down the photoaging process. 

Our love yourself foundation is a custom unifying cream like no other! This face cream is a hybrid between a concealer and foundation making it a first of its kind. Use it as a spot treat, cover breakouts, as a full face foundation or mix a pearl size amount to your Scandi glow face oil for a flawless softening effect to the entire face. It is packed full of botanical actives that help to nourish and heal the skin at the same time as giving you natural confidence to take on the day! 

Stay tuned for their reveal!”

Get to know Imogen even better on the brand’s website at and follow the brand’s journey on Imogen’s Instagram account >

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