Brands Behind Nominees: Pura Nordica
PURA-NORDICA-spruce-sprout-clay-mask

In the awards autumn series of blog posts, we get to know the brands behind the nominee products of the Nordic Natural Beauty Awards 2023. In this post, we are proud to share more about the Finnish natural cosmetics brand Pura Nordica, as told by the brand:

“PURA NORDICA was founded by me, Nina Kekäläinen, in 2021. I have previously worked in research, healthcare and education. After my second child was born, I thought that maybe I could somehow combine all my knowledge. We had just moved to the countryside and I became very interested in the versatility of natural products and self-made cosmetics, so my path led to entrepreneurship and PURA NORDICA was born.

Development of my products started from my own needs. First the goal was to develop a cream for my very dry and seborrhea-prone skin type. For me it was difficult to find enough moisturizing cream on the market. The search for a suitable cream was made difficult also by the fact that I hardly tolerate essential oils, which are commonly used in natural cosmetics. My first product, Rhodiola rosea Facial Cream helped me to get my face in good condition and now it has helped also many of my customers. The cream was awarded last year for the best deep hydration in NNBA.

My goal is to create products that help my customers to have beautiful and moisturized skin. In this work I don’t use any essential oils, but rely on local herbs and natural products and ingredients that have been studied to have a beneficial effect on the skin, for example spruce sprout and Re-Connecting Nature® extract that are ingredients of PURA NORDICA Spruce sprout & Humus Balancing Clay Mask.

My products are especially for people with sensitive skin, dry skin, people with skin problems and those who cannot tolerate essential oils. And also for everyone who appreciates good ingredients and minimalistic skin care.

I love clay masks but they usually make my face very dry and red. To avoid this I created PURA NORDICA Spruce sprout & Humus – Balancing Clay Mask that have very purifying montmorillonite clay but also ingredients that moisturize, protect and balance the skin and it’s microbiome. In addition to clay, the mask contains only aloe vera, freeze-dried spruce sprouce and a Finnish innovation, Re-Connecting Nature® forest microbe extract. This extract mimics the microbiome of the Finnish nature in a safe form so with this clay mask you can really feel Finnish nature on your skin!

At the moment lot of nice things are going on behind the scenes and the product development of new products is in full swing. Stay tuned for our next launch!”

Get to know Pura Nordica even better on the brand’s website at puranordica.fi and follow the brand’s journey on Pura Nordica’s Instagram account >

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