“I hope your new year of 2024 has started wonderfully!
First of all, I would like to thank you for this incredible journey we have had together so far – celebrating natural cosmetics. Natural Beauty Awards started as an idea in 2019, came to a reality in the Nordics in 2020, and in 2023, has flourished into two editions – Nordic and European.
These four years have been a mind-blowing road, though to keep evolving our platform and to be able to offer ever-growing opportunities for the key makers in the natural industry, the awards will undergo big changes in 2024.
TWO AWARDS MERGING
After an exciting year of organizing two awards in 2023, we have decided to merge the two (Nordic Natural Beauty Awards & European Natural Beauty Awards) into one big event.
As the end goal of both of the awards is equal – to lift quality natural cosmetics for a wider audience internationally – it has become clear that focusing our efforts on one bigger event would be the most beneficial for all.
Therefore, in 2024, we are putting all our efforts into creating one amazing event, the European Natural Beauty Awards, where we can all meet.
And yes, meet; the 2024 awards will be organized for the first time as a physical event!
IN-PERSON GALA
A physical event has been in the discussions for quite a while; many makers have expressed the importance of the possibility of meeting in person. With this year’s awards, we want to offer this opportunity as well.
Honouring our Nordic background, the awards gala will be organized in Stockholm on October 9, 2024. This will happen during the same days as our partner trade fair Eco Living Scandinavia and Natural Beauty Show will be held in Stockholm.
NEW AWARDING MODEL
What will also see a change this year, is the model of how products are being awarded. Since the beginning, the main purpose behind the awards has been to empower amazing quality makers and strengthen the natural sector – not create any unnecessary competition between natural makers. We want to keep emphasizing collaboration over competition, and therefore, we have come to the conclusion that it would be about time that the awarding model was updated.
Instead of choosing a winner per product category, we will move to award each product that reaches a preset, high-quality level from the star jury evaluation.
Each product, that reaches this preset point level (an equal to today’s winner level), receives an ‘Excellence’ award and ‘Excellence’ badge to be used in further marketing and sales. This allows us to recognize all of the highest quality products, regardless of the saturation of each product category.
ADDITIONAL RECOGNITION
On top of the Excellence awards, there will be a couple of special awards to be given to the champions of the year who have truly made a change in the industry. These awards will be given by a separate industry expert jury. Awards to be given are linked to innovation and strides in the fields of sustainability, natural formulation, packaging, and collaboration.
AWARDS FOR ESTABLISHMENTS AND PERSONALITIES
This year, key players from different sides of the industry will be included in the awards. We want the physical ceremony to be a gathering of all natural beauty industry professionals to meet and celebrate each other.
Establishments such as hair salons and spas/beauty estheticians can apply to the awards as their business. To be eligible for consideration for the categories ‘Hair Salon of the Year’ and ‘Spa of the Year’, the establishments should use only natural products as per the awards standards and demonstrate a commitment to sustainability.
To balance the power structure that is currently much out of the brands’ hands, we will additionally give awards to the retailers, distributors, and influential personalities of the year. The participating brands have the power to vote for these titles.
2024, LET’S GO!
I am personally so excited to see these in-person awards finally come to reality. I invite you all to check out the refreshed European Natural Beauty Awards website, as well as join the conversation on European Natural Beauty Awards’ Instagram channel, where the day-to-day updates will be shared from now on. We will share about Nordic cosmetics on our Nordic channels every now and then, though if you want to keep following what’s happening behind the scenes, especially now when building the in-person event, make sure you follow the European channels as well.
I wish you all the best of success in this new year, and I cannot wait to meet you in Stockholm!
Kindly,
Satu Mäkinen
Founder of the awards”
PS. PRACTICAL INFO ABOUT THE ENBA 2024
HOW TO ENTER?
Entering the awards as a brand works similarly to the Nordic awards; the wished participating products can be entered simply via the registration form, this time on the European Natural Beauty Awards’ website.
TIMETABLE
Since the awards will be held already in early October, the timetable has been shifted a little bit earlier:
– Early Bird deadline: March 7
– Final deadline: April 30
– Product delivery deadline: May 31
– Evaluation phase: June – October
– Awards gala: October 9
Registration for this renewed, exciting year has now been opened, and so, if you are interested in registering your brand and products, and/or establishment to the awards, you can do so on the European Natural Beauty Awards’ website by clicking here >
