"I like to feel beautiful. Not only on the outside but on the inside too. By this, I mean that it is important to me that I can feel good about what products I use. I want to understand what impact they have on my body and on the Earth. Healthy hair and skin are the most important things to make me feel good about myself. To know that the product I use is 100% natural is an obvious choice for me.“

– Clara Mae
Swedish singer-songwriter

”Before trying out these awards’ brands people warned me about 100% natural products, especially for me who has sensitive skin, since some of them can be very strong. But I have found some truly wonderful brands adapted for the cold, harsh Nordic weather that do wonders for my dry, atopic skin. There are LOADS of keepers among the nominees!”

– Josefin Asplund
Swedish actress