BEHIND THE SCENES with Rosenserien

The story of Rosenserien began some 40 years ago. Laine Nilsson, one of the founders of Rosenserien, worked as a hairdresser and noticed that her skin was not feeling well from the strong permanent and staining fluids that she worked with. The skin on her hands and face became dry, irritated, and started to flake off.

Laine began to examine the contents of these products and what it was that made her skin react. She saw that there were many different chemicals and also toxic substances in these products. After this, she examined the contents of her skincare products and found the same substances. Laine Nilsson began to explore options to see if there were products without these synthetic and toxic substances. She found alternatives, and after studying natural ingredients she was ready to develop an organic and natural skincare line. In the early ’80s, she contacted a friend, Agneta Törnqvist, as well as various chemists in the area, and in 1984 the first products of Rosenserien were ready to conquer the market.

Today, Rosenserien is controlled by Laine Nilsson’s daughter, Carina Swartz. Carina is dedicated to natural and organic skincare and wants to continue her mother’s mission to spread clean and organic skincare products to everyone.

Carina Swartz

Rosenserien’s products are based on certified organic and fair trade aloe vera gel instead of water, which means that the products last longer and are very effective. The products contain essential rose oil which gives them their wonderful scent. Rosenserien is produced in Sweden and all products are proved by Peta and are Cruelty-Free. Organic and vegan skincare shall feel good.


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