4 Reasons Why Natural Beauty Is Tomorrow’s Luxury

The first-ever Nordic Natural Beauty Awards were celebrated last week. To demonstrate the luxury that Nordic natural beauty specifically is, the jury of the awards was formed of 50 Nordic, internationally renowned stars, showing the way to the future of beauty. We can...

BEHIND THE SCENES with Naturlig Deo

The founder of Naturlig Deo, Sara Lindahl, told us about her background and how it all got started: “My name is Sara Lindahl, I am 35 years old, and come from the community of Norsjö in northern Sweden. As a child, I used to spend hours and hours in the woods...

BEHIND THE SCENES with Grevinnans Rum

The founder of Grevinnans Rum Gränna AB, Karin Egertz, told us about how it all got started: “After been working with skincare all of my professional life and with a degree in marketing economy in my back pocket, I decided to open my own shop in the wonderful...